home
print web contact
Pricing a project

The value of a design project is not just dependent on the amount of time and work that a designer has to put into it. It is also dependent on the value that the design will bring to the client and his business.

Costs shown are only indicative and not final. Actual costs may vary based on requirements and other factors.

 

 Webdesign and Development (click to view/hide)

Description Apprx. cost in US $

Home Page Design
(Home page design only in photoshop)

200

Static Small Website Design & Coding
(Static html, upto 8 pages)
(Images, content provided)
(Home page design + 1 template)
(1 contact/form page with5 fields)
550
Static Medium Website Design & Coding
(Static html, upto 16 pages)
(Images, content provided)
(Home page design + 3 templates)
(2 contact/form pages with5 fields)
800
Dynamic Website Design & Development
(Images, content provided)
(Home page design + 3 templates)
(2 contact/form pages with5 fields)
(Admin panel to control areas of updation)
1000
Dynamic Website with Shopping Cart /
Payment Gateway Design & Development

(Images, content provided)
(Home page design + 3 templates)
(2 contact/form pages with5 fields)
(Admin panel to control areas of updation)
(Custom Shopping Cart with PayPal/Authorize.net Payment Gateway Integration)
(Server setup charges, SSL and Payment Gateway charges not included)
1500


 Logo & Corporate Identity (click to view/hide)

Description Apprx. cost in US $

Logo design

125

Logo design + Stationary 01
(Letterhead + business card)
200
Logo design + Stationary 02
(Letterhead + business card + envelopes )
275
Logo design + Stationary 03
(Letterhead + business card + envelopes + style guide)
450


 Flyers & Brochures, Folders, Posters, Adverting (click to view/hide)

Description Apprx. cost in US $

Flyer Design 01
(A5 size back to back)
(Images, content provided)

100

Flyer Design 02
(A4 size back to back)
(Content provided by client,  no images provided)
(Additional cost if  images to be shot or purchased.
Additional charges for illustrations)
150
Brochure Design 02
(Basic 4 page, A4 size)
(Content provided by client,  no images provided)
(Additional cost if  images to be shot or purchased.
Additional charges for illustrations)
250
Folder Design
(Basic 12”x18”)
(Inner + outer design)
(Logo + Images provided)
250
Poster Design
(Basic A3 size)
(Images + content provided)
(Additional cost if  images to be shot or purchased.
Additional charges for illustrations)
150
Print Ad Creation
(A4 page size)
(Concept + copy to be created)
(Additional cost if  images to be shot or purchased.
Additional charges for illustrations)
300

 

How much to pay for graphic design work?
It is one of the commonest questions asked about designers and it is also one of the most difficult to answer.

There are so many factors involved in this issue, that no one answer will be able to cover all the bases. Some of the following are factors to be taken into account when deciding how to fix a cost on designing.

Experience
How much experience does the designer have and what have they got to offer? Obviously, a creative director with 30 years experience will be able to earn a higher fee than a college leaver. And a brand identity formulated by a well known design group, who need to pay for account handlers and offices, will cost a lot more than a logo designed by a self-employed graphic designer, working in a home-office whether or not the quality of work may or may not be on par comparitively.

Type of work
Many designers charge different rates depending on the type of work they are carrying out. Even if this work is part of the same job for the same client. For example, conceptual work often gets charged at a higher rate than production work – although this is not always the case.

Web and interactive design
Multimedia, Flash and other interactive design work is generally more expensive than static HTML page design. Although the conceptual stages of the design project may well take up a large part of the costs, as might the project management part.

The client
A lot also depends on the client. The value of a design project is not just dependent on the amount of work that a designer has to put into it. It is also dependent on the value that the design will bring to the client. And this is often dependent on the client's spending power.

Loss-leaders, pro bono, free pitching
This is an area with much disagreement. Many designers will refuse to take part in free pitching for work, whilst others see it as part of the process. Loss-leaders are also a contentious area. Some designers argue that it is necessary to pitch in with low fees for an initial job, as that is the best way to draw in a new client.

Others will argue that a client that expects a cheap job once, will continue to do so and will never give the graphic design profession the respect it deserves.

(sourced from Design Talkboard)